This is how model agents are made!

★Full color printing on inner pages
★Using fifteen years of experience in model agency to write about the unknown aspects of the modeling industry!
How to break into the modeling world? Want to know the blood and tears of the modeling world? This book will answer all your questions!
Recommended by Hong Kong model agent Wing Wong, Singapore NYLON magazine editor-in-chief Adele Chan, Singaporean supermodels Aimee Cheng-Bradshaw and Layla Ong, and Malaysian supermodel Eleen Yong

"Every profession is hard work, including modeling and agency. It's just that modeling is so glamorous on the surface that sometimes people in it forget that it's just a profession, and enduring hardship is part of the job. Be dedicated and enjoy your work."

This book is divided into three parts: Part 1: "The Ups and Downs of Entering the Modeling Industry," Part 2: "Those Who Want to Be Modeling Agents, Look Here," and Part 3: "Those Who Want to Be Models, Look Here." It dissects the modeling process, auditions, and photoshoots, and exposes various scams in the modeling industry...

The term "model" holds immense admiration for the public, but beneath the glamorous facade of "model" lies hidden hardships. While some in the modeling world shine, others struggle. Drawing on fifteen years of experience as a model agent, the author explores the hidden realities of the modeling world and shares the hardships of being a model agent.

What is a model agency?

This book not only describes how a model enters the modeling world, but also captures the inner journey of a model agent. Models and their agents are inextricably linked. Agents help models navigate shoots, handle unexpected issues, and address emergencies. They also nurture models from the inside out, exploring their inner and outer beauty, allowing them to maintain their unique character in this vibrant world.

Bonita Ma

A Capricorn, born and raised in Hong Kong. Surviving in Singapore at the age of ten, I learned the most important survival maxim: I don't give a damn what others think. In 2007, I stumbled into the modeling agency industry by accident. Then, in 2012, I founded Basic Models Management with my husband, and since then, I've been living a life of toil and hard work.

Preface 01｜Hong Kong Model Agency ◎Wing Wong 3
Preface 02 | Adele Chan, Editor-in-Chief, Singapore's NYLON Magazine
Preface 03｜Singaporean supermodel ◎Aimee Cheng-Bradshaw 7
Preface 04｜Singaporean supermodel ◎Layla Ong 9
Preface 05 | Malaysian supermodel ◎ Eleen Yong 11

The ups and downs of model agency
01｜Every agent entered the industry by accident19
02｜Bigwigs from the International Department 29
03｜Last moments at Talent Agency 33
04｜Joined an international model agency35
05｜A bunch of investors dropped from the sky 43
06｜Basic Models' Initial Stage 47
07｜The Poorest Model Agency Owner in History 51
08｜Why is it so difficult to find a normal office space? 55
09｜Open Casting 59
10｜Basic professional model training course 71
11｜Indonesia 81 blacklisted
12｜Where are the 1,000 people we agreed to meet?
13｜The foreign trainees were completely defeated 89
14｜Turning around the Singapore model market 93
15｜Testshoots——Not profitable, time-consuming and labor-intensive, but must be done105
16｜Scam——Give you some space, and you will take off, right?
17｜Survival under the Epidemic 113
18｜Fullmetal Alchemist's Law 119
19｜Sometimes missing is missing 123
20｜The only Model Management in Southeast Asia 127
21｜Code-Coded News Channel 133
22｜Some People Don’t Deserve a Peaceful Parting 139

Part 2: Those who want to be model agents, look here
23｜What are model agents doing?
24｜Six Elements of Being a Model Agent 155
25｜Professional Ethics of Brokers 159
26｜Five Behaviors You’re Most Afraid of Encountering During Auditions 161
27｜Competent Mother Agency 165
28｜The Broker’s Helplessness 169
29｜Reasons for Not Signing People Easily 173
30｜Mother Agency 177
31｜Mother Agency's Wikipedia 181
32｜Some Myths About Brokers 185

Part 3: Those who want to be models, please read here
33｜If you want to be a model for a long time, the most important thing is 193
34｜No passion, no work can be done195
35｜I will say it again even if I am scolded to death——Do you understand the principle of respecting industry rules?
36｜The model's collapse only takes a moment 207
37｜Anyone can be a model...? 211
38｜How to choose a brokerage company that suits you 219
39｜How Models Increase Their Workload 225
40｜Five Key Points of Model Agency Contract 229
41｜Mine Avoidance Zone——How to Avoid Being Disliked by Your Broker 237
42｜Freelance Models vs. Contract Models 241
43｜When should you say NO 247
44｜Should I terminate the contract? Five questions to ask myself first 251
45｜Is it useful to debut through a competition?
46｜When should I give up this career? 261

Postscript 263